How White Magic Travels Ltd, trading as Business Flight Shop, collects, uses, shares and protects personal information.
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Business Flight Shop is a trading name of White Magic Travels Ltd.
Business Flight Shop is the data controller responsible for deciding how and why personal information collected through Business Flight Shop is used, unless we tell you otherwise.
Legal company: White Magic Travels Ltd
Company registration number: 11453354
Registered office: Fairbourne Drive, Atterbury, Milton Keynes, MK10 9RG
Telephone: 020 3475 1298
Email: [email protected]
Depending on how you contact us and the services requested, we may collect:
We may collect information when you:
We may also receive information from:
We use personal information only where we have an appropriate reason under data-protection law.
| What we do | Why we use the information | Lawful basis we may rely on |
|---|---|---|
| Respond to enquiries and prepare travel options | To understand and respond to the request | Steps requested before entering into a contract and, where appropriate, legitimate interests |
| Arrange and manage travel | To provide the requested booking or service | Contract |
| Process payments and maintain records | To collect payment, issue documents and meet financial obligations | Contract and legal obligation |
| Provide customer support | To manage changes, cancellations, complaints and other requests | Contract and legitimate interests |
| Prevent fraud and manage disputes | To protect customers and BFS and establish or defend legal claims | Legitimate interests and legal obligation where applicable |
| Send marketing | To provide relevant travel information and offers | Consent or, where permitted, the existing-customer soft opt-in |
| Use non-essential cookies | To measure website performance and support advertising | Consent |
Where we rely on legitimate interests, those interests may include responding to customers, operating and protecting our business, improving our services and managing legal or commercial risks.
Where necessary for a customer's travel arrangements, we may process health, disability, mobility, accessibility or sensitive dietary information.
We use this information only to understand and arrange the requested assistance or travel service.
Before using or sharing this information, we will ask the customer to give explicit consent for it to be used for the requested travel service or assistance.
We may share the relevant information with the airline, cruise operator, accommodation provider or other supplier involved.
Consent may be withdrawn by contacting us. Withdrawal does not affect processing that took place before consent was withdrawn, but it may affect our ability to arrange or continue the requested assistance.
A lead passenger may provide information about other people travelling on the booking, including children.
The person providing the information must have authority to do so and should make the other travellers, or their parent or guardian where appropriate, aware of this notice.
We use children's information only where necessary to respond to an enquiry, arrange or manage travel, provide requested assistance or meet legal and supplier requirements.
We do not knowingly direct marketing communications to children.
Where necessary, we may share relevant information with:
We share only the information reasonably required for the relevant purpose.
Some providers may act as separate data controllers and use information under their own privacy notices.
Travel is international by nature. Your personal data may need to be shared with airlines, suppliers, systems or partners outside the United Kingdom where necessary to manage your enquiry or booking.
This may include countries that do not have the same data protection laws as the UK.
Where required, we take steps to protect personal data when it is transferred internationally, such as using appropriate contractual safeguards, relying on supplier arrangements or transferring data where necessary to perform a contract with you.
How We Protect Personal Information
We use appropriate organisational and technical measures to protect personal information, including access controls, staff procedures and approved technology and payment systems.
How Long We Keep Personal Information
We retain personal information only for as long as reasonably required for the purpose for which it was collected.
This may include providing travel services, maintaining financial and regulatory records, resolving complaints and establishing or defending legal claims.
Basic booking and transaction records may be retained for up to seven years.
Shorter periods normally apply to enquiries and recordings unless the information is required for a complaint, dispute, investigation or legal obligation.
When information is no longer required, we delete it securely or anonymise it where appropriate.
We may send service communications that are necessary to respond to an enquiry or manage a booking.
Where you have consented, or where otherwise permitted by law, we may send information about flights, destinations, tailor-made holidays, cruises, corporate travel and other relevant BFS services.
You may unsubscribe from marketing at any time using the link in the message or by contacting us.
We may retain a limited suppression record so that we can respect an opt-out request.
Our website uses cookies and similar technologies. Non-essential cookies are used only where the required consent has been obtained.
Further details are available in our Cookie Policy.
Telephone Calls
We may record or monitor telephone calls for training, quality assurance, fraud prevention, checking customer instructions and handling complaints or legal claims.
Where calls are recorded, customers will be informed.
Recordings are retained only for as long as reasonably required for these purposes. We may retain a recording for longer where it is relevant to a complaint, dispute, investigation or legal obligation.
Email and WhatsApp
We may retain emails, WhatsApp messages and written call notes where necessary to respond to an enquiry, arrange or manage travel, provide support or maintain appropriate business records.
WhatsApp and other communication providers may process information under their own privacy terms.
Video Appointments
Video appointments may take place through Zoom or Google Meet.
We use the information discussed during an appointment to respond to the customer's travel enquiry.
Video appointments are not recorded automatically.
Where we propose to record an appointment, we will explain why and will not begin recording without the customer's prior agreement.
Zoom and Google may process information under their own privacy terms when their platforms are used.
Depending on the circumstances, you may have the right to:
These rights do not apply in every situation.
We may need to verify your identity before responding to a request.
To exercise a right, please contact us using the details below.
Please contact us first if you have a concern about how we use personal information.
We will review the matter and respond as soon as reasonably possible.
You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection.
For questions about this notice, to exercise a data-protection right or to raise a concern, please contact:
Business Flight Shop
Trading name of White Magic Travels Ltd
Fairbourne Drive, Atterbury,
Milton Keynes, MK10 9RG
Telephone: 020 3475 1298
Email: [email protected]
For questions about this Privacy Notice or how we handle personal information, please contact:
Business Flight Shop
Trading name of White Magic Travels Ltd
Fairbourne Drive, Atterbury
Milton Keynes, MK10 9RG
Telephone: 020 3475 1298
Email: [email protected]
Thank you to Roy who helped me with the booking, with incredible communication, support and responsive way of dealing with my enquiry and flight booking, through the process. He found a few options to find our suitable flight. I will recommend this company for the future booking to anyone. It was an absolute Breeze! Thanks Roy
Super helpful and friendly. I am travelling on my own with two children and needed easy transfers and travel times. Agent was super helpful and all very quick and easy. Thank you.
Kate was fantastic help, catered for all my needs, lots of questions and answered directly and quickly. 10/10 for Kate thank you for your service. Has been much appreciated and I look forward to my business flight with EVA. Thank you again Kate.
If you have questions about how Business Flight Shop handles personal information, contact our team for further information.
